Originally, Marlite products were exclusively marketed for residential construction and remodeling. The panels were installed "without muss or fuss" – a homemakers dream – beautiful, easy to clean and resistant to grease, stains and dents!
The ads specifically targeted two groups of people – the “stay at home” housewife and the “do it yourself” husband. The deliverables in the ads show a very pleased wife, proud of her new showplace featuring attractive walls and ceilings. "What a Thrill, working in my kitchen since we remodeled with Marlite wall and ceiling panels!"
The husband takes great pleasure in applying “easy-to-install” Marlite paneling – a simple weekend project yielding short-term satisfaction and long-term visual appeal.
Founded in 1930 by Alvin and Victor Marsh, Marsh Wall Products Co. was noted for its decorative, functional and durable "Marsh Tile" for bathrooms and kitchens. The product, with grooves resembling tile, was made of hardboard and finished in a tough scratch and moisture-resistant topcoat melamine for unmatched surface quality.
Later known as Marlite, in 1948, the company became a subsidiary of the Masonite Corporation, the supplier of the hardboard substrate used in the panel’s production.
Even today, many associate Marlite with the "hard, melamine plastic finished wall panel” it produced over sixty years ago. But Marlite has grown into a leading manufacturer of interior wall systems for commercial markets – including restaurants, health care facilities, schools, stadiums and corporate offices.